Following years of major media companies pursuing growth strategies with streaming we are now experiencing a period characterised by a broad reset and a focus on profitability.
Streamers of all kind have proliferated in global markets for some years, with the majority of shows and films premiering in homes on streaming services of some type. The dominance of streaming across the business is clear and irreversible, with streaming applying to almost everyone today and broadcasters leaning more into streaming, including AVOD, SVOD and FAST.
However, the SVOD model has been placed under more pressure since Q1 2022 and Studios along with major media companies are now focussing on P&L, not the relentless pursuit of subscribers at all costs.
Last month at MIPCOM our EVP Jack Davison joined Natasha Matos-Hemingway, Group Chief Commercial, Marketing and product Officer (VOD, Global) at Shahid and Cristian Liarte Hernandez, European Head of Originals at Rakuten TV on a the MIP Talk 'Hear from Streamers' to discuss the evolution of content and streaming strategies. 3Vision introduced the session with a brief data presentation to set the scene for the discussion.
Download the deck to get an overview on how streamers are evolving their content and streaming strategies, including insights into global market growth, acquisition trends, US content domination, Pay TV and movies, broadcaster streaming, plus more.